Opportunity Cost at Events.

This is a story about Jim. Jim wants to meet marketers looking for work and his friend tells him to go ICON17, a large small business…

This is a story about Jim. Jim wants to meet marketers looking for work and his friend tells him to go ICON17, a large small business conference put on by Infusionsoft. He vouches that theres going to be hundreds of marketers there. I mean, of course there are. It’s a gigantic small business conference. Long story short, Jim goes and makes a few connect…