When A Startup Dies, So Does A Version Of The Future

A perspective on how to think about letting your company die (or saving it)

When a startup dies, the version of the world that the founders were building disappears.

To an objective person, they don’t care because millions of ideas die every year. They didn’t feel the impact of the startup, so they won't miss it. But if you told someone Airbnb was going to go out of business tomorrow, we would all feel pretty sad. We’ve mostly a…